Social Plastic® – How 220 tonnes of plastic will become a game changing range of furniture in 2022:
This Global Recycling Day (March 18th), LifestyleGarden® has its eye firmly set on a more sustainable future with the launch of its new Nassau® offering, powered by Social Plastic®.
This incredible new collection of chairs and tables has been created in a uniquely sustainable way by using ethically recycled Social Plastic® from Plastic Bank, part of an exciting long-term partnership between the two brands. And, what a partnership it shall be, with both parties perfectly aligned in their vision to create a world without waste, further building on similar partnerships such as that with the Eden Project and the ground-breaking DuraOcean® chair.
The equivalent of 13.2 million bottles rebirthed in 2022
Not only will every Nassau chair be made from the equivalent 175 recycled plastic bottles, but the range is already committed to utilising the equivalent of 13.2million bottles (or 264,000kgs) in its first year. That’s a lot of plastic! However, the impact of the Nassau collection goes further than vital environmental protection. In a true industry first, this collection will also close the loop by positively impacting the social and economic communities within the Plastic Bank supply chain through the use of Social Plastic®.
What is Social Plastic®?
The collected plastic waste is washed, flaked, and goes through a recycling process, where it is then pelletised and integrated into products and packaging as part of a closed-loop supply chain. These pellets are what LifestyleGarden® will use to “power” its Nassau collection, every item of which will be created within its in-house manufacturing facilities, which enables LifestyleGarden® to ensure complete traceability of material and product.
Introducing Plastic Bank
Collectors in Plastic Bank’s ethical recycling ecosystems in coastal communities receive bonuses for the materials they collect, which helps them provide basic family necessities such as groceries, school tuition, internet access, health insurance, cooking fuel and more.
LifestyleGarden®’s involvement is part of a much bigger picture, however. To date, Plastic Bank has helped to prevent the equivalent of over 2 billion plastic bottles reaching our oceans and has ecosystems in four countries: the Philippines, Indonesia, Brazil, and Egypt, with plans for further expansion in 2022. LifestyleGarden® is proud to be one of the global partners that are working to bring Social Plastic® to the masses.
But what does this mean for the consumer?
Where it all began….DuraOcean®
The reason for this flurry of excited attention was DuraOcean®’s status as the world’s first commercially viable outdoor chair made from recycled ocean plastics, which heralded a new shift towards sustainable outdoor living that is also financially accessible for the mass consumer market. The chair was greeted with immense enthusiasm by retailers and consumers alike and soon became a hero product of the flagship Eden Project in Cornwall, which utilises DuraOcean® furniture in its own catering areas and retails the same chairs through its shop and website, and with whom LifestyleGarden® has an incredibly close working partnership.
DuraOcean® was the culmination of a global ocean plastic recovery project and the first mass-market piece of furniture crafted from recycled marine waste, boasting a sophisticated design and enviable eco-friendly credentials. Design-led and manufactured to the highest possible specifications, these state-of-the-art chairs soon became sought after contemporary classics which are proving they will stand the test of time.
LifestyleGarden® understands that environmentally responsible initiatives are the only way to deliver innovative product development and has made a commitment to ‘reduce, reuse, recycle and rethink’ on its a mission to bring even more recycled material innovations to UK homes.
Find out more
Plastic Bank empowers the regenerative society. They build ethical recycling ecosystems in coastal communities and reprocess the material for reintroduction into the global supply chain as Social Plastic. Collectors receive bonuses for the materials they collect which helps them provide basic family necessities such as groceries, cooking fuel, school tuition, and health insurance. Plastic Bank’s Alchemy™ blockchain platform secures the entire transaction and provides real-time data visualisation – allowing for transparency, traceability, and rapid scalability. Learn more at www.plasticbank.com